SEO Consulting
The first step we take as your SEO consultant is that we analize your website, your competitors' websites, and your industry for the best keywords to target.
The next step is to formulate a plan to build traffic and brand awareness to your website. To achieve this aim we utilize a complete digital marketing strategy.
Onpage Optimization
A site's architecture and navigation are of the utmost importance for ensuring long term success in the search engines. We optimize the sites for speed, proper navigation, internal anchor text/linking structure, duplicate content issues, page urls for containing keywords, and solve any indexing problems due to session id’s.
We also build a proper sitemap that will be automatically submitted to all the major search engines to ensure proper indexing.
Offpage Optimization or Link Building
Finding related one way links from respected sites is by far the most important thing you can do to move up the search engine rankings.
While each customer’s situation will be unique… we build a custom link building plan that focuses on building natural one way links to your website, and we will continue to build links and optimize your website until you reach top rankings for your website’s main keywords.
All link building campaigns are custom built and managed on a month to month basis for each customer.
The main goal of each link building campaign is to improve your website’s trust/authority rankings.
We believe the best bet for long term success is a digital marketing strategy that encompasses the full gamut of SEO techniques. Focusing on just one link building strategy might benefit your website in the short run… but Google has a reputation for updating their algorithms every 6 months or so. In the past people have been knocked off the Google rankings in various updates involving meta tags, paid links, keyword stuffing, and Google bombing. The only way to rank on the first page for the long run is not to focus only on one SEO technique… but all of them.
Link Building Tactics
| Manual Relevant Directory Submissions | This includes both free and paid directory submissions. The cost of the paid directory submissions are paid for out of the monthly link building budget. |
| Article Creation/Article Submissions | There are many different strategies for article submissions and distribution. We manually submit article content to your own company/author profile at the highest authority article directories and content networks. We also utilize several content distribution networks, but no more than once or twice a year (too much participation on these networks can have a negative effect). |
| Link Wheel Formation/Monthly Content Creation and Postings | We create a mini link wheel by creating 5-6 mini-sites for you on the largest blogging software platforms. You have full ownership of each blog we create. We then make monthly blog postings to each of these sites with links to other sites on the wheel, and every site links back to your main site. |
| Press Release Creation/Press Release Distribution | We like to do a press release at least twice a year to the major distribution sites prweb.com and prnewswire.com. We use the seo submission packages so we get the valuable keyword text links back to your website. The submission fees are paid for our of the monthly link building budget. We also create and submit press releases to some of the free distribution networks throughout the year. |
| Blog Commenting/Creation of a custom persona on the major discussion platforms to be used for all commenting | We setup/create complete personas with images so we can actively participate in online discussions via Disqus and WordPress communities. We also participage on .edu, .gov, and authority news websites. |
| Blog Post Creation/High PR Posts on Relevant Websites | We have access to several private blog networks that we post content to. We focus on high page rank sites, and sites that are in the same industry as your website. |
| Guest Blog Post Creation/Guest Blog Post Relationships | Guest blog posting is the highest level of blog posting. We find high authority relevant websites that allow guest postings on their blogs. We then create very high quality content and make the post using your author profile with links in the bio. |
Link building is a quality game, not a quantity game. In order to rank above your competition your website will need links from other authority websites. These are called links from good neighborhoods.
We see it all the time… website owners that have tried other link building services that offer huge amounts of links at very low prices. What you get is links from bad neighborhoods that actually end up hurting/penalizing a website. There is a limit to the amount of low quality links you can build to your website before you cross the threshold into the Google OOP (over optimization penalty). What will happen is you will begin to disappear in the search engines for the keyword anchor text you used while purchasing these low quality links. If an offer sounds too good to be true… it probably isn’t.
So how do we do it? We build high quality links to your website. The amount of boost a particular website will give you is called link juice, or link power. But what determines a high quality link?
The website to gain links from are authority sites… sites that are already ranking well for the keywords in their industry. The most popular measuring tool is called Google PageRank which is signified by a green bar that ranks a website on a 1-10 scale.
While many obsess about the Page Rank (PR) rating of a website… it is definitely not the only factor in determining the quality of a link. There are many websites that rank number one for competitive keywords that have a low PR score. With a proper strategy and enough high quality links we can rank a website for just about any keyword by using the proper anchor text. Anchor text is the actual hyperlinked text used to link back to your website.
In order to execute an SEO strategy it is important to use a multitude of anchor text variations from a variety of sources. The great thing is that when building high quality links… your website will start to rank for everything you target. This is called the halo effect of link building.
We handle all of this for you. After time your website will be come a leader in your market and be a traffic and revenue magnet for years to come.
Organic SEO by far offers the highest ROI (return of investment) of anything you can do to promote your website… so do it right with a professional company, like us.
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